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Prospera's management and its employees are focused on achieving superior operating performance through sound management decisions. With years of hotel management experience behind us, we aggressively manage our hotels to increase revenues and minimize operating costs. We take a bottoms-up approach in analyzing the potential for increasing operational efficiencies at each hospitality asset, and utilize thorough competitive analysis benchmarking and revenue management processes to ensure our properties maximize market share and profitability.
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| Jeffrey Morse, Vice President of Operations |
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As Vice President of Operations, Jeffrey Morse brings over 35 years of hospitality expertise to the Prospera team. He is responsible for overseeing daily operations and ensuring optimal operational performance for Prospera’s hotel portfolio. With an educational background in hotel and restaurant management, Mr. Morse has worked in a variety of operational and management roles, including spending seventeen years at Aircoa as a General Manager and Regional Vice President, where he oversaw the operations of 14 hotels across the West Coast and Hawaii. Mr. Morse has also been involved in the pre-opening of several hotels throughout his career. He has been associated with Prospera Hotels since 2004, where he assisted with the pre-opening and operations at the Doubletree Guest Suites Anaheim Resort.
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